Our mission is to promote innovative music, support the artists who create it, and expand audiences through performance, education, and advocacy.
Supporting world class live music in Tucson, AZ.
By helping underwrite and sponsor concerts at the Century Room, we are able to ensure the continuation of world class programming by national and international artists plus our own local musicians and students.
Sonora: Two Meanings
Beyond being based in the Sonoran Desert, the Spanish word "Sonora" translates to sonorous, resonant, or loud in English, perfect to describe an organization dedicated to the proliferation of live music!